Wednesday, December 10, 2008
Classmate's research presentation
Jongkyun's Impact of New Media on Korea was very informative. He explained how the Korean government has made an early commitment to infrastructure and high speed access to the Internet. Now it seems that Korea is on the leading edge of Internet usage and technology. In Korea people are watching TV on their phones while riding the subway. Not only are they technologically advanced, it seems that the social aspects of the web are in place as well. There is a government ombudsman for the web, Sinmungo and a private company (Netian) polices the web, protecting users from cyber fraud, stalking and hacking. The presentation gave a lot of insights into how the web could be properly managed and may evolve here in the US. I found it very informative on what may be the future of the web here.
Research Project
Hi all, for my project I took a look the future of old media. First I presented the total advertising spend for all media (which was close to $280 billion dollars in 2007) and how much of that was spent in each media. We found out that Internet spending was less than 8% of the total. I examined how radio (Q104 and WNYC), TV (NBC) and newspapers (New York Times) are using new media to stay competitive and where they may be headed. They are using new media pretty well but have not figured out how to reap the same profits online that they did in the old media ventures. A famous quote from Jeff Zucker of NBC is that he doesn't want to trade "analog dollars for digital pennies." I looked to Jeff Jarvis of CUNY Journalism school for insight into what the newspaper industry could do to stay in business. He believes that their business model needs to change and that the network would be the new model. What he does still believe though is that revenue will still be advertising based. I also mentioned that the economic crisis is severely affecting advertising income for all old media. I concluded with while the immediate future does not look good, I believe that old media will still be relevant in the future.
Wednesday, December 3, 2008
The Next New Thing in New Media
I am reallyoverwhelmed with what is available in the new media technology space as it is so it hard for me to imagine what will be the next new thing. I couldn't have anticipated the rise of social networking and twitter for anyone over the age of 30 but many of my friends and family are on Facebook on a daily basis. Also if I had a really great idea I probably wouldn't want to post it here for all to read. (A few years ago I had a great idea for something and later someone came up with the same thing!). I will predict that mobile will be the next platform with a payment system included. Paypal needs the competition! I think with the better security and encryption now available banks will be willing to get in to the digital payments space. I am sure there will be problems but the groundwork is being laid as we speak. New smart phones are becoming more affordable (Walmart is going to start selling the iphone) and many sites are working on an ID that works for many services. With cameras attached to the phones iris recognition or some sort of sophisticated security would be feasable. The banks could get in on the ground floor and make small transfers and transactions reliable and affordable. I know some of these features are available in other countries but for it to be in the world's largest economy (for now) it could be huge. This could also allow for small payments to be easily made to websites that are trying to monetize its content while not having it so tedious as typing in credit card and billing address information all of the time. I think there a lot of businesses that would be interested in this because now they are giving away a lot for free. Can you imagine? "Mom, can you text me 20 bucks!"
Monday, November 24, 2008
Advice to Baruch College
Baruch seems to be well on its way incorporating new media in to the curriculum. A few things I would suggest would be a wiki for students and prospective students that gives a student's perspective of the school and answers questions from a student's point of view.
Also I would recommend that more classes move to a hybrid model like the CIS 3810 I am in right now. This model helps students stay engaged in the course while out of the classroom.
Also I think the school should set up a system that helps instructors use the available technology more effectively. I think a lot of professors are interested in using new media technologies to improve their courses but may not have the time or expertise to do it. It would nice to have lectures available for download to students who miss the class but I see that some students may use it to replace actually going to the lecture and if it were a discussion class it would not be an ideal alternative. This issue would have to be considered.
Also I would recommend that more classes move to a hybrid model like the CIS 3810 I am in right now. This model helps students stay engaged in the course while out of the classroom.
Also I think the school should set up a system that helps instructors use the available technology more effectively. I think a lot of professors are interested in using new media technologies to improve their courses but may not have the time or expertise to do it. It would nice to have lectures available for download to students who miss the class but I see that some students may use it to replace actually going to the lecture and if it were a discussion class it would not be an ideal alternative. This issue would have to be considered.
How do we distinguish “new media” from “old” media?
I think the most basic difference between old media and new media is that old media was a very much of a one way street where new media allows for consumers to interact with media and help shape it. Think of Walter Cronkite's sign off at the end of the news cast: "and that's the way it is." This implies that the news is set in stone and cannot be changed. While it is true facts are facts and we can't change the past, new media allows the the consumer to react to the information and in some cases modify it by promoting a different perspective of events.
We also distingush new media from old in how and when we consume our news and entertainment.
News can be gathered from many more different sources with new media: bloggers, podcasts, e-zines, and many websites. Old media news was defined by newspapers, radio and television, that put distribution and editorial control in a select few.
The entertainment industry has also been greatly affected by new media technology.
Old media platforms such as radio, television and movies are not the consumers only options any more. The same content is now available in many different forms and formats. These allow for a wider audience and give the consumer the opportunity to consume the entertainment products at any time. Just as old media news was limited to a few select outlets, old media entertainment was also limited.
New media technology has given the individual distribution opportunities that were not available just a few years ago. YouTube and MySpace are two of the more popular examples of new media distribution.
We also distingush new media from old in how and when we consume our news and entertainment.
News can be gathered from many more different sources with new media: bloggers, podcasts, e-zines, and many websites. Old media news was defined by newspapers, radio and television, that put distribution and editorial control in a select few.
The entertainment industry has also been greatly affected by new media technology.
Old media platforms such as radio, television and movies are not the consumers only options any more. The same content is now available in many different forms and formats. These allow for a wider audience and give the consumer the opportunity to consume the entertainment products at any time. Just as old media news was limited to a few select outlets, old media entertainment was also limited.
New media technology has given the individual distribution opportunities that were not available just a few years ago. YouTube and MySpace are two of the more popular examples of new media distribution.
With the adoption of new media technologies and practices by old media companies I think the lines will continue to blur between the two and through convergence we will eventually see no real difference between the two.
Monday, November 10, 2008
What have been some of the effects of the new media on society?
I think one of the biggest effects of new media on society is that it helps people understand and respond to the effects of globalization.
New media has empowered the individual. In the old media model people were considered the audience, with a one way flow of information from media company to consumer. With the participatory nature of new media there emerges a conversation between content creator and consumer. The lines between the two have blurred.
Understanding that what happens half way around the world does impact one's life is important. With new media individuals gain a sense of being a "citizen of the world." I think this leads to greater individual responsibility and concern about what affects all of us (such as the impact of global warming).
Also I think there is also an explosion of creativity with the emergence of the new techologies in new media. Society benefits from this type of collaboration with new products and ideas.
New media has empowered the individual. In the old media model people were considered the audience, with a one way flow of information from media company to consumer. With the participatory nature of new media there emerges a conversation between content creator and consumer. The lines between the two have blurred.
Understanding that what happens half way around the world does impact one's life is important. With new media individuals gain a sense of being a "citizen of the world." I think this leads to greater individual responsibility and concern about what affects all of us (such as the impact of global warming).
Also I think there is also an explosion of creativity with the emergence of the new techologies in new media. Society benefits from this type of collaboration with new products and ideas.
Wednesday, November 5, 2008
Useful Mashup: NYC Taxi rates
Here's a really useful mashup that blends Google maps with an estimate of cab fare. Just put in the starting and ending locations and voilà you have the price. I needed to check how much it would cost to get to LGA from my apt. and luckily we just had a class on Convergence of new media and discussed mashups! I think I typed into Google "NYC cab fare mashup" And up came my answer. Yikes! I am blogging on a Google owned site about a mashup that I found using Google search and the map for the mashup is a Google Map. Google knows way too much about me!
Sunday, November 2, 2008
NewsTrust.net reviewing online news
I just found the site while reading an article online. Founded in 2005, NewsTrust helps people find and share good journalism online. It has an impressive list of financial supporters, from the MacArthur Foundation to Craigslist founder Craig Newmark. The site includes member's reviews of news stories. I'll have to keep an eye on this site.
Wednesday, October 29, 2008
Mourning Old Media’s Decline
Here's very interesting article in the New York Times about the declining fortunes of some of the old media companies. A very telling quote, however, is below:
At the recent American Magazine Conference, one of the speakers worried that if the great brands of journalism — the trusted news sources readers have relied on — were to vanish, then the Web itself would quickly become a “cesspool” of useless information. That kind of hand-wringing is a staple of industry gatherings.
But in this case, it wasn’t an old journalism hack lamenting his industry. It was Eric Schmidt, the chief executive of Google.
Maybe we all should be a little more worried about the decline of old media.
At the recent American Magazine Conference, one of the speakers worried that if the great brands of journalism — the trusted news sources readers have relied on — were to vanish, then the Web itself would quickly become a “cesspool” of useless information. That kind of hand-wringing is a staple of industry gatherings.
But in this case, it wasn’t an old journalism hack lamenting his industry. It was Eric Schmidt, the chief executive of Google.
Maybe we all should be a little more worried about the decline of old media.
Monday, October 27, 2008
Social Networking and Virtual Worlds
Social Networking and Virtual Worlds can be used in many different ways by corporations.
Corporations can use social networking sites to recruit new employees (see Social Networking Technology Boosts Job Recruiting) and virtual worlds (see IBM's Virtual World for its Employees: IBM LEARNING PROGRAMS GET A 'SECOND LIFE') to train them.
Also companies are using virtual worlds to help drive sales and build brand loyalty (see Toys with a Second Life).
Society benefits from these new technologies because they facillitate greater participation in many different communities (work, school, political, cultural to name a few). Engaged users have a stronger sense of community and therefore responsibilty.
There is a dark side. The stronger communities could also be of a criminal element and with the anonymity of the web this could give unintended support to groups of criminals.
I think social networking sites will evolve to include more ways of contacting people in the "real" world. With the use of map and mashups and the technological advances in the mobile phone market I think this is a logical step.
For virtual worlds I see more businesses exploring their usefulness within the business, but I don't see them becoming a great way for businesses to reach consumers.
Corporations can use social networking sites to recruit new employees (see Social Networking Technology Boosts Job Recruiting) and virtual worlds (see IBM's Virtual World for its Employees: IBM LEARNING PROGRAMS GET A 'SECOND LIFE') to train them.
Also companies are using virtual worlds to help drive sales and build brand loyalty (see Toys with a Second Life).
Society benefits from these new technologies because they facillitate greater participation in many different communities (work, school, political, cultural to name a few). Engaged users have a stronger sense of community and therefore responsibilty.
There is a dark side. The stronger communities could also be of a criminal element and with the anonymity of the web this could give unintended support to groups of criminals.
I think social networking sites will evolve to include more ways of contacting people in the "real" world. With the use of map and mashups and the technological advances in the mobile phone market I think this is a logical step.
For virtual worlds I see more businesses exploring their usefulness within the business, but I don't see them becoming a great way for businesses to reach consumers.
Checking Out Some Social Networking Sites
There are many different social networking sites and they are as varied as their members. I'll admit to joining a few but mostly because I had friends who had joined earlier invited me to join.
Some thoughts on the some of the most popular:
MYSpace: Early on designed for teens and therefore not as popular with the over 30 crowd. More recently a venue for bands, and other artists (actors, painters etc.) (established and new) so increased popularity with a wider demographic. Still geared towards a younger audience.
Friendster: This site was popular early (I became a member in August 2003) but has lost ground to rivals. Lets friends make connections thru shared friends, schools, bookmarks of favorite websites and membership in online groups.
Facebook: Originally open only to students and those with a .edu email address now open to all.
Has a robust set of tools and applications to keep users at the site. Users can join networks organized by region, workplace, school, and interest. Has a "twitter" component that asks "what are you doing right now?" that promotes frequent updates and checking by users.
LinkedIn: Considered the premier career related social networking site. Used primarily for professional networking and career advancement. Used by recruiters to recruit and research prospect job candidates.
Also interesting is a site called Spokeo.com that " leverages your existing social network and email relationships to quickly and easily grab content across the web." It checks 41 different social networking sites and the user's email address book to look for connections.
Some thoughts on the some of the most popular:
MYSpace: Early on designed for teens and therefore not as popular with the over 30 crowd. More recently a venue for bands, and other artists (actors, painters etc.) (established and new) so increased popularity with a wider demographic. Still geared towards a younger audience.
Friendster: This site was popular early (I became a member in August 2003) but has lost ground to rivals. Lets friends make connections thru shared friends, schools, bookmarks of favorite websites and membership in online groups.
Facebook: Originally open only to students and those with a .edu email address now open to all.
Has a robust set of tools and applications to keep users at the site. Users can join networks organized by region, workplace, school, and interest. Has a "twitter" component that asks "what are you doing right now?" that promotes frequent updates and checking by users.
LinkedIn: Considered the premier career related social networking site. Used primarily for professional networking and career advancement. Used by recruiters to recruit and research prospect job candidates.
Also interesting is a site called Spokeo.com that " leverages your existing social network and email relationships to quickly and easily grab content across the web." It checks 41 different social networking sites and the user's email address book to look for connections.
Book Review Outline
Understanding Global Media by Terry Flew
New Media's Relationship to Global Media, A Review
Major points
A. discussion of key concepts of Global Media:
Media and Power (economic and political)
Media Markets, an analysis
New Media Technologies
B. An outline of Theories of Global Media
Critical Policy Economy
Cultural Studies
C. Global Media, the Knowledge Economy and New Competition
This is a very scholarly work for a largely academic audience.
This book gives an in depth look to Media from an historical and global perspective. A very Macro look at new media and helpful in gaining a larger perspective to the media landscape.
New Media's Relationship to Global Media, A Review
Major points
A. discussion of key concepts of Global Media:
Media and Power (economic and political)
Media Markets, an analysis
New Media Technologies
B. An outline of Theories of Global Media
Critical Policy Economy
Cultural Studies
C. Global Media, the Knowledge Economy and New Competition
This is a very scholarly work for a largely academic audience.
This book gives an in depth look to Media from an historical and global perspective. A very Macro look at new media and helpful in gaining a larger perspective to the media landscape.
Thursday, October 16, 2008
Term Research Project Sources
Analysis of the Index to the 2008 Media 100 Advertising Age, Advertising Age
http://adage.com/datacenter/article?article_id=131191
Analysis of New York Times Website
http://www.nytimes.com/
Analysis of NPR Website
http://www.npr.org/
Analysis of NBC Website
http://www.nbc.com/
Anne Becker, Old Media New Media, Brodcasting and Cable, Feb 26, 2007
http://www.broadcastingcable.com/article/CA6419245.html
Scott Kessler, Old Media and New Media: Friends, Not Foes, Business Week, Nov 8, 2006
http://www.businessweek.com/investor/content/nov2006/pi20061108_232958.htm
Jean Yung, Newspapers use YouTube video previews to attract readers, Knight Digital Media Center, Jan 24, 2008
http://www.ojr.org/ojr/stories/080124yung/
Jon Fine, Old Media's Mobile Future, Business Week, Jan 16, 2006
http://www.businessweek.com/magazine/content/06_03/b3967047.htm
Anthony Bianco, John Rossant, Lauren Gard, The Future Of The New York Times, Business Week, Jan 17, 2005
http://www.businessweek.com/magazine/content/05_03/b3916001_mz001.htm
Jan Schaffer, Citizen Media: Fad or the Future of News? 2007
http://www.kcnn.org/research/citizen_media_report
Southern California Broadcasters Association, Market Research Reports 2008
Radio and the Internet with stories 2008
Facts about Newspaper
iPods and MP3s
Brian Stettler, Web Site’s Formula for Success: TV Content With Fewer Ads, New York Times, Oct 28, 2008
http://www.nytimes.com/2008/10/29/business/media/29adco.html?ref=business
John Koblin, Special 'Investment Fund' to Increase Business Coverage at The Times?, The New York Observer, Oct, 28, 2008
http://www.observer.com/2008/media/special-investment-fund-increase-business-coverage-i-times-i
New York Times Press Release, NYTimes.com Announces New Video Platform with Deeper Integration Throughout the Site Oct 24, 2008
http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-pressArticle&ID=1217038&highlight=
Christopher Lawton, TV+Social Network=?, The Wall Street Journal, Oct 27, 2008
http://online.wsj.com/article/SB122461909287855339.html
Jennifer Graham, YouTube tosses 10-minute limit to show full TV episodes, USA Today, Oct 24, 2008 http://www.usatoday.com/money/media/2008-10-23-youtube-tv-episodes_N.htm
http://adage.com/datacenter/article?article_id=131191
Analysis of New York Times Website
http://www.nytimes.com/
Analysis of NPR Website
http://www.npr.org/
Analysis of NBC Website
http://www.nbc.com/
Anne Becker, Old Media New Media, Brodcasting and Cable, Feb 26, 2007
http://www.broadcastingcable.com/article/CA6419245.html
Scott Kessler, Old Media and New Media: Friends, Not Foes, Business Week, Nov 8, 2006
http://www.businessweek.com/investor/content/nov2006/pi20061108_232958.htm
Jean Yung, Newspapers use YouTube video previews to attract readers, Knight Digital Media Center, Jan 24, 2008
http://www.ojr.org/ojr/stories/080124yung/
Jon Fine, Old Media's Mobile Future, Business Week, Jan 16, 2006
http://www.businessweek.com/magazine/content/06_03/b3967047.htm
Anthony Bianco, John Rossant, Lauren Gard, The Future Of The New York Times, Business Week, Jan 17, 2005
http://www.businessweek.com/magazine/content/05_03/b3916001_mz001.htm
Jan Schaffer, Citizen Media: Fad or the Future of News? 2007
http://www.kcnn.org/research/citizen_media_report
Southern California Broadcasters Association, Market Research Reports 2008
Radio and the Internet with stories 2008
Facts about Newspaper
iPods and MP3s
Brian Stettler, Web Site’s Formula for Success: TV Content With Fewer Ads, New York Times, Oct 28, 2008
http://www.nytimes.com/2008/10/29/business/media/29adco.html?ref=business
John Koblin, Special 'Investment Fund' to Increase Business Coverage at The Times?, The New York Observer, Oct, 28, 2008
http://www.observer.com/2008/media/special-investment-fund-increase-business-coverage-i-times-i
New York Times Press Release, NYTimes.com Announces New Video Platform with Deeper Integration Throughout the Site Oct 24, 2008
http://phx.corporate-ir.net/phoenix.zhtml?c=105317&p=irol-pressArticle&ID=1217038&highlight=
Christopher Lawton, TV+Social Network=?, The Wall Street Journal, Oct 27, 2008
http://online.wsj.com/article/SB122461909287855339.html
Jennifer Graham, YouTube tosses 10-minute limit to show full TV episodes, USA Today, Oct 24, 2008 http://www.usatoday.com/money/media/2008-10-23-youtube-tv-episodes_N.htm
Baruch New Media-Our Class Wiki- So Far
We are making good progress on the New Media Wiki. I have been editing the Marketing and Advertising in New Media page. I have also added a piece on mobile marketing. Looking to add a piece on a marketing pitch to a large beverage company. The pitch includes many new media components.
Wednesday, October 15, 2008
Blogs vs. Wikis
Compare and contrast blogs and wikis.
Blog attributes:
Usually single author
Reverse chronological structure
Usually personal
External links
Wiki attributes:
Usually many authors
Incremental structure determined by content and users
Usually objective
Internal and external links
Blogs seem best suited for the individual. One is able to express a passionate opinion, and control the content and comments.
Wikis are best suited for collaboration. It is scalable with little centralized control.
Comment on the importance of convergence in today's networked world.
The importance of convergence in today's networked world cannot be overstated.
From Wikipedia: " Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past."
Wikipedia has a very informative page on the topic.
As more people use different devices to send and receive information convergence will become key to having the message heard.
Convergence also allows the consumer to interact with the message, to personalize it. It empowers the user create his own content.
How can blogs be used for collaboration?
Collaborative blogs are becoming more and more popular. Mutiple users are able to combine time and resources and this in turn helps attract larger audiences. Audiences benefit from the collaboration with more timely and frequent updates and a greater pool of information found on the blog. Huffington Post and Pajamas Media are two of some of the more popular examples of a collaborative blog.
Businesses also use this type of blog, Walmart uses blogs to receive feedback from customers about products.
Collaboration in the blogosphere is another example of convergence, and will probably continue to increase in popularity.
Blog attributes:
Usually single author
Reverse chronological structure
Usually personal
External links
Wiki attributes:
Usually many authors
Incremental structure determined by content and users
Usually objective
Internal and external links
Blogs seem best suited for the individual. One is able to express a passionate opinion, and control the content and comments.
Wikis are best suited for collaboration. It is scalable with little centralized control.
Comment on the importance of convergence in today's networked world.
The importance of convergence in today's networked world cannot be overstated.
From Wikipedia: " Convergence, simply put, is how individual consumers interact with others on a social level and use various media platforms to create new experiences, new forms of media and content that connect us socially, and not just to other consumers, but to the corporate producers of media in ways that have not been as readily accessible in the past."
Wikipedia has a very informative page on the topic.
As more people use different devices to send and receive information convergence will become key to having the message heard.
Convergence also allows the consumer to interact with the message, to personalize it. It empowers the user create his own content.
How can blogs be used for collaboration?
Collaborative blogs are becoming more and more popular. Mutiple users are able to combine time and resources and this in turn helps attract larger audiences. Audiences benefit from the collaboration with more timely and frequent updates and a greater pool of information found on the blog. Huffington Post and Pajamas Media are two of some of the more popular examples of a collaborative blog.
Businesses also use this type of blog, Walmart uses blogs to receive feedback from customers about products.
Collaboration in the blogosphere is another example of convergence, and will probably continue to increase in popularity.
My New Media Class – So Far
A few questions:
What kinds of technologies are part of the new media?
How important is the Internet to the new media?
Why and how are the new media replacing / enhancing the old media?
Cutting edge technologies are at the heart of new media. New hardware and software is being constantly created and improved for new media. The current trend is toward the mobile platform (see Google's Android ). Some of the newest technologies include location sharing (see Brightkite). Gawker has a celebrity location sharing feature on its website called the gawker stalker. Some mobile technologies more successful than others at the moment. Another important part of new media is the RSS feed. This allows for a push of selected content by the user. Blogs, news organizations and even some commercial websites are using this technology to ensure content delivery to the user.
The Internet is the backbone of new media. Both computers (laptop and desktop) and mobile devices connect to the Internet to share information. SMS is growing in popularity but the Internet is main vehicle for distribution of new media.
New media is enhancing old media with its new technologies by providing it new opportunites in brand building, marketing, advertising and distribution. Old media is reallocating resources to new media technologies to save money and become more competitive. The New York Times is creating its own social network for Times readers. That level of market segmentation is attractive to advertisers. The podcast and the blog have been thoroughly embraced by the old media to enhance its reach. Old media may have been late but most are understanding that to survive now, a mix of new media technologies must be used to communicate with consumers/users.
What kinds of technologies are part of the new media?
How important is the Internet to the new media?
Why and how are the new media replacing / enhancing the old media?
Cutting edge technologies are at the heart of new media. New hardware and software is being constantly created and improved for new media. The current trend is toward the mobile platform (see Google's Android ). Some of the newest technologies include location sharing (see Brightkite). Gawker has a celebrity location sharing feature on its website called the gawker stalker. Some mobile technologies more successful than others at the moment. Another important part of new media is the RSS feed. This allows for a push of selected content by the user. Blogs, news organizations and even some commercial websites are using this technology to ensure content delivery to the user.
The Internet is the backbone of new media. Both computers (laptop and desktop) and mobile devices connect to the Internet to share information. SMS is growing in popularity but the Internet is main vehicle for distribution of new media.
New media is enhancing old media with its new technologies by providing it new opportunites in brand building, marketing, advertising and distribution. Old media is reallocating resources to new media technologies to save money and become more competitive. The New York Times is creating its own social network for Times readers. That level of market segmentation is attractive to advertisers. The podcast and the blog have been thoroughly embraced by the old media to enhance its reach. Old media may have been late but most are understanding that to survive now, a mix of new media technologies must be used to communicate with consumers/users.
Wednesday, October 1, 2008
New Media Wiki
We are working on a New Media Wiki for class. I am editing the page "Marketing and Advertising using New Media." I'll have to work on the title.
We have as topics now:
We have as topics now:
- Use of Data Mining in Marketing
- Advertising in Blogs
- Use of Virtual Worlds in Marketing
And plans to discuss Mobile Marketing and the boom in that space.
Wednesday, September 17, 2008
WSJ Social Networking Site
The WSJ has started its own social networking site. Here's a link to a review.
What is New Media?
New Media encompasses a vast range of technologies and unique characteristics. In Professor Friedman's "The New Media Technologies: Overview and Research Framework" are five critical characteristics of new media technologies (the five c's).
The five C's: communication, collaboration, community, creativity and convergence all help differentiate new media from old.
New media engages and liberates the user from an audience member to an active participant. There can be a much more personal relationship with new media than with old.
The five C's: communication, collaboration, community, creativity and convergence all help differentiate new media from old.
New media engages and liberates the user from an audience member to an active participant. There can be a much more personal relationship with new media than with old.
Old Media's use of New Media To Stay Competitive and Relevant
That is my working title of my CIS 3810 Term Project.
The project will focus on the future of "old media."
Old media is embracing many new media technologies to stay relevant in these highly competitive times. In the project, I will analyze how old media is adapting to and influencing new media with examples from radio, television and print.
I'd be happy to receive any comments or links related to this topic.
John
The project will focus on the future of "old media."
Old media is embracing many new media technologies to stay relevant in these highly competitive times. In the project, I will analyze how old media is adapting to and influencing new media with examples from radio, television and print.
I'd be happy to receive any comments or links related to this topic.
John
Monday, September 8, 2008
Good morning all,
This is my first post to my new blog. It is part of my CIS 3810 "Principles of New Media" class at Baruch College in NYC. For my term project I plan to research and discuss the future of "old" media. We have been discussing the topic "what is 'old' and 'new' media in class and have come up with lists of each to help define them.
I think what would also be helpful is to define the term "media." I found at dictionary.com this definition: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely.
I find it interesting that an online dictionary lists only 'old' media in its definition.
Thanks for reading and all comments are welcome!
John
This is my first post to my new blog. It is part of my CIS 3810 "Principles of New Media" class at Baruch College in NYC. For my term project I plan to research and discuss the future of "old" media. We have been discussing the topic "what is 'old' and 'new' media in class and have come up with lists of each to help define them.
I think what would also be helpful is to define the term "media." I found at dictionary.com this definition: the means of communication, as radio and television, newspapers, and magazines, that reach or influence people widely.
I find it interesting that an online dictionary lists only 'old' media in its definition.
Thanks for reading and all comments are welcome!
John
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