My New Media Class – So Far

A few questions:
What kinds of technologies are part of the new media?
How important is the Internet to the new media?
Why and how are the new media replacing / enhancing the old media?


Cutting edge technologies are at the heart of new media. New hardware and software is being constantly created and improved for new media. The current trend is toward the mobile platform (see Google's Android ). Some of the newest technologies include location sharing (see Brightkite). Gawker has a celebrity location sharing feature on its website called the gawker stalker. Some mobile technologies more successful than others at the moment. Another important part of new media is the RSS feed. This allows for a push of selected content by the user. Blogs, news organizations and even some commercial websites are using this technology to ensure content delivery to the user.



The Internet is the backbone of new media. Both computers (laptop and desktop) and mobile devices connect to the Internet to share information. SMS is growing in popularity but the Internet is main vehicle for distribution of new media.



New media is enhancing old media with its new technologies by providing it new opportunites in brand building, marketing, advertising and distribution. Old media is reallocating resources to new media technologies to save money and become more competitive. The New York Times is creating its own social network for Times readers. That level of market segmentation is attractive to advertisers. The podcast and the blog have been thoroughly embraced by the old media to enhance its reach. Old media may have been late but most are understanding that to survive now, a mix of new media technologies must be used to communicate with consumers/users.