Wednesday, December 10, 2008

Classmate's research presentation

Jongkyun's Impact of New Media on Korea was very informative. He explained how the Korean government has made an early commitment to infrastructure and high speed access to the Internet. Now it seems that Korea is on the leading edge of Internet usage and technology. In Korea people are watching TV on their phones while riding the subway. Not only are they technologically advanced, it seems that the social aspects of the web are in place as well. There is a government ombudsman for the web, Sinmungo and a private company (Netian) polices the web, protecting users from cyber fraud, stalking and hacking. The presentation gave a lot of insights into how the web could be properly managed and may evolve here in the US. I found it very informative on what may be the future of the web here.

Research Project

Hi all, for my project I took a look the future of old media. First I presented the total advertising spend for all media (which was close to $280 billion dollars in 2007) and how much of that was spent in each media. We found out that Internet spending was less than 8% of the total. I examined how radio (Q104 and WNYC), TV (NBC) and newspapers (New York Times) are using new media to stay competitive and where they may be headed. They are using new media pretty well but have not figured out how to reap the same profits online that they did in the old media ventures. A famous quote from Jeff Zucker of NBC is that he doesn't want to trade "analog dollars for digital pennies." I looked to Jeff Jarvis of CUNY Journalism school for insight into what the newspaper industry could do to stay in business. He believes that their business model needs to change and that the network would be the new model. What he does still believe though is that revenue will still be advertising based. I also mentioned that the economic crisis is severely affecting advertising income for all old media. I concluded with while the immediate future does not look good, I believe that old media will still be relevant in the future.

Wednesday, December 3, 2008

The Next New Thing in New Media

I am reallyoverwhelmed with what is available in the new media technology space as it is so it hard for me to imagine what will be the next new thing. I couldn't have anticipated the rise of social networking and twitter for anyone over the age of 30 but many of my friends and family are on Facebook on a daily basis. Also if I had a really great idea I probably wouldn't want to post it here for all to read. (A few years ago I had a great idea for something and later someone came up with the same thing!). I will predict that mobile will be the next platform with a payment system included. Paypal needs the competition! I think with the better security and encryption now available banks will be willing to get in to the digital payments space. I am sure there will be problems but the groundwork is being laid as we speak. New smart phones are becoming more affordable (Walmart is going to start selling the iphone) and many sites are working on an ID that works for many services. With cameras attached to the phones iris recognition or some sort of sophisticated security would be feasable. The banks could get in on the ground floor and make small transfers and transactions reliable and affordable. I know some of these features are available in other countries but for it to be in the world's largest economy (for now) it could be huge. This could also allow for small payments to be easily made to websites that are trying to monetize its content while not having it so tedious as typing in credit card and billing address information all of the time. I think there a lot of businesses that would be interested in this because now they are giving away a lot for free. Can you imagine? "Mom, can you text me 20 bucks!"

Monday, November 24, 2008

Advice to Baruch College

Baruch seems to be well on its way incorporating new media in to the curriculum. A few things I would suggest would be a wiki for students and prospective students that gives a student's perspective of the school and answers questions from a student's point of view.

Also I would recommend that more classes move to a hybrid model like the CIS 3810 I am in right now. This model helps students stay engaged in the course while out of the classroom.

Also I think the school should set up a system that helps instructors use the available technology more effectively. I think a lot of professors are interested in using new media technologies to improve their courses but may not have the time or expertise to do it. It would nice to have lectures available for download to students who miss the class but I see that some students may use it to replace actually going to the lecture and if it were a discussion class it would not be an ideal alternative. This issue would have to be considered.

How do we distinguish “new media” from “old” media?

I think the most basic difference between old media and new media is that old media was a very much of a one way street where new media allows for consumers to interact with media and help shape it. Think of Walter Cronkite's sign off at the end of the news cast: "and that's the way it is." This implies that the news is set in stone and cannot be changed. While it is true facts are facts and we can't change the past, new media allows the the consumer to react to the information and in some cases modify it by promoting a different perspective of events.

We also distingush new media from old in how and when we consume our news and entertainment.

News can be gathered from many more different sources with new media: bloggers, podcasts, e-zines, and many websites. Old media news was defined by newspapers, radio and television, that put distribution and editorial control in a select few.

The entertainment industry has also been greatly affected by new media technology.

Old media platforms such as radio, television and movies are not the consumers only options any more. The same content is now available in many different forms and formats. These allow for a wider audience and give the consumer the opportunity to consume the entertainment products at any time. Just as old media news was limited to a few select outlets, old media entertainment was also limited.

New media technology has given the individual distribution opportunities that were not available just a few years ago. YouTube and MySpace are two of the more popular examples of new media distribution.

With the adoption of new media technologies and practices by old media companies I think the lines will continue to blur between the two and through convergence we will eventually see no real difference between the two.

Monday, November 10, 2008

What have been some of the effects of the new media on society?

I think one of the biggest effects of new media on society is that it helps people understand and respond to the effects of globalization.

New media has empowered the individual. In the old media model people were considered the audience, with a one way flow of information from media company to consumer. With the participatory nature of new media there emerges a conversation between content creator and consumer. The lines between the two have blurred.

Understanding that what happens half way around the world does impact one's life is important. With new media individuals gain a sense of being a "citizen of the world." I think this leads to greater individual responsibility and concern about what affects all of us (such as the impact of global warming).

Also I think there is also an explosion of creativity with the emergence of the new techologies in new media. Society benefits from this type of collaboration with new products and ideas.

Wednesday, November 5, 2008

Useful Mashup: NYC Taxi rates

Here's a really useful mashup that blends Google maps with an estimate of cab fare. Just put in the starting and ending locations and voilĂ  you have the price. I needed to check how much it would cost to get to LGA from my apt. and luckily we just had a class on Convergence of new media and discussed mashups! I think I typed into Google "NYC cab fare mashup" And up came my answer. Yikes! I am blogging on a Google owned site about a mashup that I found using Google search and the map for the mashup is a Google Map. Google knows way too much about me!